Investment
Confidence in what the organisation can deliver.
My Social Impact’s specialist purpose, social impact marketing and communications offer.
Helping organisations align what they say, what they do and what they stand for, turning credible social impact into stronger stakeholder trust.
01Purpose should do more than appear in a brand statement.
Purpose should work.
It should influence strategy, leadership, decisions, behaviour, culture, operations and impact.
Purpose Works connects the reality inside an organisation with the way it communicates outside it.
01Purpose02Social impact03Strategy04Marketing05Communications06Stakeholder engagement07Behavioural change08Trust
02The big idea
Trust is becoming a strategic asset.
The organisations that win tomorrow will be the ones people trust.
Recruitment
A reason for talented people to choose you.
Reputation
Credibility earned through consistent action.
Loyalty
Relationships that endure beyond a transaction.
Partnerships
A stronger basis for working together.
Long-term value
Trust that compounds over time.
Trust is now a boardroom conversation.
Purpose, reputation, stakeholder alignment and organisational trust increasingly sit at leadership and board level. Purpose cannot belong only to a marketing department.
03The alignment
01What they say
+02What they do
+03What they stand for
=04Trust
This is bigger than marketing.
The strongest organisations connect communications to real stakeholder value, organisational credibility, measurable impact and operational reality.
Most organisations are strategically fragmented.
Purpose, sustainability and communications often sit in silos. Purpose Works connects strategy, operations, culture, leadership, impact and communications into one coherent narrative.
Strategy+Evidence+Communication=Credibility
04The market shift
From shareholder economics to stakeholder economics.
Organisations are increasingly judged on trust, responsibility and stakeholder value. Investors, regulators, employees, consumers and communities are pushing in the same broad direction.
The impact economy$5tn+
The global impact economy is projected to double to over $5 trillion by 2030. Capital is increasingly flowing towards organisations able to demonstrate meaningful impact and responsible business practice.
Global thinking.
International perspective for organisations competing in a world of rising stakeholder expectations.
East African understanding.
Regional experience across fast-growing markets. This is a differentiator, not a boundary. The UK remains the primary market.
05What Purpose Works actually does
Connecting purpose, evidence and communications.
Helping organisations align what they say, do and stand for through impact strategy, stakeholder engagement, behavioural change and credible communications.
Strategy + purpose
Helping organisations define what they stand for.
- Purpose strategy
- Stakeholder mapping
- Impact positioning
- Behavioural change strategy
- Theory of Change thinking
- Impact readiness
Communication + engagement
Turning purpose into stakeholder communications.
- Behavioural change campaigns
- Social media campaigns
- Impact storytelling
- Stakeholder engagement
- Internal communications
- Impact reporting
- Responsible social impact messaging
From strategy to delivery.
We help organisations define a credible purpose, embed it in leadership and decision-making, engage stakeholders, deliver communications and behavioural change campaigns, and report impact clearly.
06The My Social Impact connection
Purpose Works is built on Social Impact Excellence.
Social Impact Excellence is My Social Impact’s flagship methodology. It brings Purpose, Leadership, Data, Delivery and Communications together as one practical approach.
Purpose Works delivers directly across Purpose, Leadership and Communications. Data and Delivery ground the work in evidence and practical delivery.
Explore Social Impact Excellence ↗
Purpose
Where the organisation is going and why.
Purpose Works focus
Leadership
How purpose becomes accountable and embedded.
Purpose Works focus
Data
The evidence behind the organisation’s claims.
Foundation for the work
Delivery
The operational substance beneath the story.
Foundation for the work
Communications
How impact is understood, shared and trusted.
Purpose Works focusImagine a world where social impact is taken as seriously as financial performance.
Measure→Manage→Communicate
Social impact as a management discipline. What gets measured, managed and led gets improved.07The credibility gap
Most organisations have a gap.
Meaningful work that is communicated badly.
Brilliant communication without enough credibility underneath it.
Purpose+Evidence+Communication=Trust
08Selected experience across the team
Purpose Works is new. The expertise behind it is not.
Experience across AgriEvolve, ActionAid, Harrods, Starbucks, Brewers Decorator Centres, JCWI, Diageo, Stroke Association, Ashima, Brook, Tonight Change, Family Planning Association and Traidcraft.
Social impact reporting
Agri Evolve
Led the development of Agri Evolve’s first Social Impact Report, translating field-level activity into a clear account of social and environmental impact.
ResultStrengthened stakeholder communication and impact credibility.
Behaviour change strategy
Diageo
Developed a student-led engagement campaign promoting responsible drinking and behavioural change across Europe.
ResultReached over 14 million students across 14 countries.
Campaign strategy & accountability
ActionAid
Developed strategic communications that helped mobilise public engagement around fairness, accountability and systemic change.
ResultBuilt national visibility and public engagement.
Behavioural change is part of the work.
We create campaigns designed to influence behaviour, culture and trust. Our experience includes responsible drinking, financial inclusion, sustainability, public engagement, health and social change.
09People
UK & Uganda
Social Impact Consultant
Marcus Warry
Chartered AccountantSocial Impact Consultant
Background in audit, finance, strategy and entrepreneurship. Works across the UK and East Africa helping organisations define, measure and scale their social impact.
United Kingdom
Creative Strategist
Dr Chris Arnold
Marketing ConsultantCreative Strategist
Former board director at Saatchi & Saatchi. Brings deep expertise in brand, communications, behavioural change, ethical marketing and creative strategy.
Marcus Warry and Dr Chris Arnold are co-founders of My Social Impact.
10How we help
Make purpose work across the organisation.
We connect purpose to strategy, leadership, culture, operations, stakeholder relationships and the decisions people make every day.
Communicate impact with credibility.
We turn real evidence and operational substance into clear reporting, campaigns, engagement and stories that people can trust.
The future belongs to trusted organisations.
Purpose works.
Ready to align what your organisation says, does and stands for? Talk to us about turning credible social impact into stronger stakeholder trust.