PEOPLE
Demographics, communities, lived experience, needs and aspirations.
COMMUNITY INTELLIGENCE REPORTS
COMMUNITY
MAPPING
Understand a community.
Not just the data.
Our Community Mapping combines data, research and human intelligence to help organisations understand the people, places, relationships, needs and opportunities that shape a community.
£3,000 – £10,000depending on location, scale, research depth and engagement.
PEOPLEPLACESTRUSTIDEASOPPORTUNITIES01 / THE CORE IDEA
Community mapping shows you what is there.
Community Intelligence tells you what it means.
Data is an important part of understanding a place.
It can tell us who lives there, what facilities exist, what services are available and how a community is changing.
But communities are more complicated than datasets.
Understanding a place properly also means understanding the people within it:
01Who do they trust?02What matters to them?03Where are the frustrations?04How do people connect?05Who influences what happens?06What is missing?07Where are the opportunities?
Community Mapping brings those different layers together.
02 / PEOPLE + PLACE + INSIGHT
A community is a connected system.
We bring together the visible facts of a place with the relationships, voices and lived experience that make it work.
COMMUNITYUNDERSTANDING
PLACES
Schools, healthcare, community facilities, parks, retail, transport and other local assets.
RESOURCES
Existing services, organisations, networks and community capacity.
RELATIONSHIPS
How individuals, groups and organisations connect.
TRUST
Who communities listen to and where credibility and influence sit.
OPPORTUNITIES
Gaps, unmet needs, partnerships and areas where positive action could create value.
03 / AI + HUMAN INTELLIGENCE
Technology helps us find the evidence.
People help us understand it.
DATA + AI+HUMAN INTELLIGENCE=COMMUNITY UNDERSTANDING
Technology can help us understand
- demographics
- existing data
- published research
- facilities
- organisations
- services
- patterns
- geographic context
People help us understand
- trust
- sentiment
- relationships
- informal influence
- tensions
- lived experience
- hopes
- fears
- local nuance
AI and modern research tools are extremely useful for bringing together large quantities of information quickly. But understanding the meaning within a community requires listening, observation, engagement and experienced human interpretation.
People understand people.04 / HOW COMMUNITY MAPPING WORKS
From a place and a question
to useful understanding.
DEFINE
Agree the place, the question and the decisions the work needs to inform.
MAP
Build the underlying picture of demographics, organisations, facilities, services, assets and existing evidence.
LISTEN
Engage with people and stakeholders to understand local perspectives and lived experience.
INTERPRET
Combine evidence and human insight to identify strengths, needs, relationships, barriers and opportunities.
REPORT
Turn the findings into a clear, visual Community Mapping report with insight and practical recommendations.
05 / WHAT THE CLIENT GETS
More than a map.
The exact scope depends on the place and the question, but a Community Mapping project can include:
COMMUNITY PROFILE
Who lives there and the characteristics of the community.
PLACE & ASSET MAPPING
Facilities, services, organisations and community resources.
STAKEHOLDER MAPPING
Important people, organisations, networks and relationships.
COMMUNITY VOICE
What people tell us about their experiences, needs and aspirations.
TRUST & INFLUENCE
Where credibility, relationships and informal influence sit.
NEEDS & GAPS
Where existing provision may not meet community need.
OPPORTUNITIES
Potential partnerships, interventions and areas for positive action.
RECOMMENDATIONS
What the evidence means and what could happen next.
COMMUNITY INTELLIGENCE REPORT
A beautifully designed report bringing the evidence, analysis and human insight together.
Community Mapping is the product. A Community Intelligence Report is one possible output.
06 / PROVEN EXPERIENCE
We’ve already mapped communities across the UK.
BREWERS DECORATING CENTRES
We have undertaken Community Mapping work for Brewers Decorator Centres across four UK locations.
Each project involved understanding the local area around the location and building a clearer picture of the surrounding community, local assets and opportunities.
PEOPLEPLACESTRUSTIDEASOPPORTUNITIES01YORK02CANTERBURY03SHREWSBURY04WELLINGBOROUGH
4 LOCATIONS1 APPROACHDIFFERENT COMMUNITIES
07 / WHO COMMUNITY MAPPING IS FOR
Useful wherever understanding place matters.
PROPERTY & DEVELOPMENT
Understand the community surrounding a development and inform engagement, social value and community strategy.
RETAILERS & BRANDS
Understand the communities around physical locations and identify opportunities to become more relevant and valuable locally.
COUNCILS & PUBLIC BODIES
Build a richer understanding of local needs, assets, relationships and community voices.
CHARITIES & NGOs
Understand beneficiaries, neighbourhoods, local networks, gaps in provision and partnership opportunities.
FUNDERS & INVESTORS
Understand the context surrounding an intervention or investment before deciding how resources may be used.
REGENERATION & PLACE
Bring people, evidence and local insight into place-based strategy.
08 / THE SOCIAL IMPACT CONNECTION
Understand the community before deciding how to change it.
WHO is affected?WHAT already exists?WHAT do people need?WHERE are the gaps?WHO should be involved?WHERE does trust sit?WHAT could realistically change?
UNDERSTAND↓DESIGN↓ACT↓MEASURE↓LEARN
Community Mapping can be an important starting point for social impact strategy. Before designing a programme, partnership or intervention, organisations need to understand the community around it.
Explore Social Impact Excellence →09 / ADDITIONAL SUPPORT
Mapping can be the beginning.
These are potential additional services rather than activities automatically included in every Community Mapping project.
RESEARCH
Test ideas, propositions or plans with communities.
WORKSHOPS
Bring people together, listen and develop ideas collaboratively.
COMMUNITY ENGAGEMENT
Create opportunities for people to participate and be heard.
COMMUNICATION
Help organisations explain plans and build understanding and support.
SOCIAL IMPACT STRATEGY
Turn insight into strategy, partnerships, interventions, measurement and reporting.
BESPOKE SUPPORT
Additional activity depending on the community and the objective.
10 / PRICING
COMMUNITY MAPPING
£3,000 – £10,000Projects are scoped according to the geography, research requirements, amount of community engagement and depth of analysis required.
FOCUSED MAPPING
From £3,000For a clearly defined local area or question.
DEEPER COMMUNITY MAPPING
Typically £5,000+For broader analysis and more stakeholder or community engagement.
BESPOKE / MULTI-LOCATION
Up to £10,000+For larger geographies, multiple locations, deeper engagement or additional research.
These are indicative ranges. The scope and price are agreed around the place, question and level of engagement required.
11 / WHY MY SOCIAL IMPACT
Data matters.
Experience matters too.
Our work sits at the intersection of people, place, purpose and impact.
We combine research, social impact expertise, communications thinking and real-world community experience to understand not simply what exists within a community, but what it means for the organisations trying to work within it.
This is what turns Community Mapping into useful intelligence.PEOPLEPLACESTRUSTIDEASOPPORTUNITIESCOMMUNITY MAPPING
Before you decide what a community needs,
understand the community.
PEOPLE. PLACES. RELATIONSHIPS. TRUST. OPPORTUNITY.