Strategy for Social Impact Excellence
Our vision
That’s the world we’re working for.
About
We combine curiosity, creativity and rigour to turn evidence into better decisions, clearer stories and stronger impact.
Serious about impact.
Human about everything else.
Who we help
You need to know whether your capital is actually creating the change it was intended to create.
We help investors and development finance organisations define, measure and understand impact, including social impact due diligence before investment and ongoing impact assessment afterwards. The result is stronger decision-making, clearer evidence and more credible reporting.
Purpose may be built into your organisation, but proving your impact as you grow is harder.
We help turn purpose into a practical management approach, with the evidence and systems to understand what is working and communicate it credibly.
You may have an amazing purpose and be doing extraordinary work. The challenge is proving that the difference you are making will have a lasting impact.
That is where we help. We work with charities and NGOs to understand what is changing, build credible evidence and communicate impact clearly to funders, trustees, regulators, supporters and the communities they serve.
Customers are questioning corporate claims. Greenwashing and impact-washing have made trust harder to earn.
We help organisations find genuine purpose, understand the impact behind their claims and communicate it credibly to build trust.
How we think
Social impact can get complicated very quickly. We try to make it simpler.
That means asking better questions, finding the evidence that actually matters and creating practical ways for organisations to understand, improve and communicate their impact.
We don’t believe in measurement for measurement’s sake. The point is to learn, make better decisions and ultimately create more impact.
Products
We develop practical tools, frameworks and approaches that make social impact easier to understand, improve and communicate.
A practical framework for organisations that want to get better at social impact, not simply report more of it.
Bringing purpose, leadership, evidence, delivery and communication together in one approach.
Explore Social Impact Excellence →
A clearer way for charities to explain the difference they make.
Credible, accessible impact reporting that brings together strategy, evidence, outcomes and stories.
Explore Charity Impact Reports →
Helping festivals and cultural and community events understand the difference they make.
We measure their economic, social and environmental impact. We have built a portal to make the before, during and after process faster and more efficient—from planning what to measure to organising evidence and producing the final report.
Explore Festival Impact Reports →
Because good intentions don’t automatically make an impact claim a good one.
A practical framework for making social impact claims clearer, more credible and easier to trust.
Explore Social Impact Claims Code →How we show up
We ask better questions before reaching for answers. Curiosity helps us understand what is really happening, rather than simply measuring what is easiest to count.
We challenge convention and look for fresh, practical ways forward. Sometimes the answer is a framework. Sometimes it is research, a new tool or an idea nobody had considered yet.
Imagination matters. So does being able to prove what you say. We want evidence that is useful, proportionate and robust enough to stand up to scrutiny.
Behind every number is a person, a community and a story. Data matters enormously. We just never want to forget what the data is actually about.
We move quickly, learn as we go and prefer progress to paperwork. Social impact should help organisations act, not bury them beneath another layer of process.
We use AI and smart technology where it makes the work better, faster or more useful. Not because it is fashionable. Because used well, technology can reduce the boring work and leave more time for thinking.
What we do
Our work ranges from focused research and reporting to longer-term support embedding social impact across an organisation.
How we work
Good social impact work starts with understanding the problem, not reaching immediately for a framework.
We start by listening properly: to the people involved, the context, the evidence already available and the questions that actually matter.
We bring ideas, challenge assumptions and work with you to find an approach that fits.
We turn thinking into something useful: a strategy, measurement framework, report, workshop, tool or better process.
We use what we discover to help you learn, adapt and make better decisions next time.
Working with us
We ask questions. We challenge assumptions. We say what we think. We also listen.
We want clients to enjoy working with us because good conversations tend to produce better thinking, and better thinking tends to produce better work.
We take the work seriously. We don’t always take ourselves quite so seriously.
Organisations
Our team has worked with organisations across charities, social enterprise, business, international development, events and the creative industries.
People
My Social Impact is a boutique consultancy, deliberately kept small and senior.
Our clients work directly with the people doing the thinking and the work.
We stay closely involved from the first conversation through to delivery. When a project needs additional specialist expertise, we bring in trusted professionals from our wider network.
It means we can remain experienced, flexible and close to the problem, without building unnecessary layers between our clients and us.
Co-founder | Social Impact & Strategy
Marcus is a Chartered Accountant and social impact consultant who has worked with charities, businesses and purpose-led organisations for many years.
He combines financial and strategic thinking with a particular interest in impact strategy, reporting and innovation. He has been exploring new ways for organisations to understand and communicate social impact, including developing social impact statements and practical approaches to making impact evidence more useful.
His focus is often on turning complicated questions into practical approaches that organisations can actually use.
Co-founder | Brand, Purpose & Ethical Marketing
Chris is a creative strategist, author and ethical marketing specialist with extensive experience helping organisations connect purpose, brand and positive social impact.
A former Board Director at Saatchi & Saatchi, he has spent his career working across brand strategy, communications and creativity, with a particular interest in how organisations communicate purpose credibly and build trust. He is the author of Ethical Marketing and the New Consumer.
At My Social Impact, Chris brings a creative and communications perspective to impact strategy, helping ensure that evidence is not only robust but understood.
Data, Systems & Technology
Gareth is Managing Director of Fluid IT and brings deep expertise in technology, data and business systems. His work spans data architecture, CRM, digital transformation and the systems organisations need to turn information into something genuinely useful for management and decision-making.
At My Social Impact, Gareth helps bridge the gap between impact ambition and the technology and data infrastructure required to support it, particularly where organisations need better systems for collecting, managing, analysing and reporting impact information.
Together, the team combines strategy, finance, brand, communications, data and technology around a common question: how can organisations create more meaningful social impact?
Thinking
We’re curious about where social impact is going next. Our thinking covers impact measurement, reporting, charity regulation, social impact claims, new approaches to evidence and the occasional idea that simply seemed too interesting not to explore.
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Ecosystem
Sometimes the right expertise sits outside the traditional consultancy model.
We work alongside specialist ventures and collaborators where their expertise can make the work better.
The Ideas Shed
The Ideas Shed explores new ideas, ventures and technologies, helping turn promising concepts into practical projects, tools and businesses.
Its work sits between strategy, creativity and experimentation: shaping early ideas, testing what has potential and finding clear routes from possibility to action.
We collaborate where a social impact challenge needs fresh thinking, a new product or a more imaginative way forward. That perspective helps keep innovation at the heart of My Social Impact.
Good Numbers
Good Numbers brings accounting and social impact together, helping charities and purpose-led organisations connect financial reporting with a clearer understanding of the difference they create.
A particular focus is SORP 2026 and the changing expectations around how charities communicate impact alongside their financial reporting.
Good Numbers also works with accountancy firms, providing specialist social impact expertise that complements their existing charity accounting, audit and advisory relationships.
Our promise
We will challenge you, support you and partner with you to create social impact that is real, meaningful and recognised today and for tomorrow.
Not more measurement for the sake of measurement.
Not another report destined for a shelf.
Better understanding. Better decisions. More impact.
Contact
We work between Somerset, London and Kampala, bringing different perspectives, experiences and ideas into the work we do.
Have something interesting to talk about?
We’d love to hear about it.
marcus@mysocialimpact.org ↗WhatsApp us ↗